LAMPERS has planned and produced media art content to promote the exhibition on behalf of the Cultural Heritage Administration.
"The Cultural Heritage Administration is the new name of the Korea Foundation for the Promotion of Cultural Heritage."
This media art piece is the first attempt by the Cultural Heritage Administration to go beyond simply preserving cultural assets, which were previously referred to as cultural heritage, and to portray the greatness and diversity of our national treasures—moving beyond ownership to capture our relationship with them.
It aims to provoke a fresh perspective on why the world loves our cultural heritage so much, highlighting its preciousness and significance in our lives, which we often take for granted.
You can experience this media art piece at the Cultural Heritage Administration’s exhibition platform, Incheon Airport, and Hiker Ground.